Films on fridges
27/Jul/2011
This summer, Films on Fridges resurrects East London’s Fridge Mountain - once Europe’s largest mound of discarded refrigerators – in all its monumental glory for three weeks to create a distinctive cinematic experience.
Sims Recycling Solutions provided the reclaimed fridges used to create this outdoor pop up cinema and to raise awareness of the issues of waste, reuse and sustainability.
The project aims to draw on the area’s industrial heritage and its on-going transformations catalysed by the Olympic development – which is further intensified by framing it against the backdrop of the London 2012 Olympic Stadium. Films on Fridges will run for three weeks – its 2011 dates aligning with those of the 2012 Olympic Games, and will screen sports-centric films, from blockbusters to indy gems. Classics such as Rocky, Cool Runnings and Chariots Of Fire are already confirmed as part of the sporting programme
The event takes place during 27th July to 13th August , at Forman’s Smokehouse Gallery Yard, Hackney Wick / Fish Island.
To find out more visit the website www.filmsonfridges.com or visit the Facebook page to see pictures of the site.
Quotes on the Films and Fridges project:
“Hackney Wick is such an interesting and exciting place with such a diverse and rich history. Given the area’s incredible creative energy and the bizarre, almost folkloric nature of the Fridge Mountain, we knew this would be a fascinating project.” – Lindsey Scannapieco, Co –Founder, Scout Limited
“The view from the site is incredible. The Olympic Stadium – a stone’s throw away – will create a wonderful backdrop for the screening in the evening. It’s going to be an extraordinary visual statement.” – Mat Triebner, Co-Founder Scout Limited
“Hosting the UK Premiere of a film which truly captures the essence of football and sport overall, in such an iconic and interesting location was an opportunity we couldn’t resist.” – Pelada Director, Ryan White